Creating an entire new look that honored the past and future was no easy task. But working together with the Flying U Rodeo team was a perfect balance of goals and expectations. Starting with a redesign of the brand logo that inspired the overall theme and direction resulting in the new branding and website. Honoring the past by reintroducing the one and only Cotton Rosser as the main element of the logo was the first step. Taking the cues from the logo and overall company direction and philosophy the final site created a perfect global identity that Flying U Rodeo fell in love with.

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